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Dr.P.Subburaj

Dr. Dr.P.Subburaj

Assistant Professor · management Studies
Author
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APID
12269
ORCID
https://orcid.org/0009-0004-9156-4625
Scopus
Nil
Google Scholar
https://scholar.google.com/citations?authuser=5&user=axJRmiQAAAAJ
Location
Chennai, Tamil Nadu, India
Expertise
Marketing,Channel of Distribution, Supply chain Management
Areas of interest
Brand Management, Consumer buying behavour and AI
Member since
March 2026

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Publications

  1. ANALYSIS OF EMPLOYEE ENGAGEMENT PRACTICES AND THEIR ROLE IN RETAINING HEALTHCARE PROFESSIONALS AT ISWARYA SUPER SPECIALITY HOSPITAL, CHENNAI
  2. Assessing the Effects of Green Manufacturing Practices on Sustainability and Operational Efficiency In the Garment Industry: A Case Study of Ooty
  3. AWARENESS OF THE IMPACTS OF HEAVY WORKLOAD ON HEALTH: AN EMPIRICAL-BASED COMPARATIVE STUDY AMONG SANITARY WORKERS
  4. CONSUMERS' ONLINE SHOPPING BEHAVIOR IN CHENNAI: AN EMPIRICAL STUDY
  5. Role of consumers emotional attachment towards brands
  6. The Impact of Digital Technology on Indian Education